This radical Pro-Street `53 Studebaker walks loudly and carries a big stick! The crew at Custom Concepts is responsible for the eye popping yellow paint with Custom Concepts owner Rob Fagundes personally applying the incredible flame job. The Stude is powered by a Peter Guy Racing Engines 604 cubic inch Hemi fueled by a nostalgic "Rat Roaster" intake manifold and twin Demon carbs. The ignition system is a custom one-off dual MSD distributor unit also built by Peter Guy. Completing the drivetrain is a 727 Torqueflite trans and a 9" rear. The custom chassis to handle all that power was custom built by Brad Baker along with the interior tinwork. The crew at Snow White, Ltd. in Fresno, CA performed the complete build and assembly. The interior tinwork is augmented by custom upholstery from Gabe Lopez.